Personal Branding are important. This is especially important for graduates that entering the workforce, interviewing, or starting a new position. People form their first impressions in three seconds. In a flash, they are forming judgments about your competence, your personality, and your values. And once that impression is formed, it is very difficult to change.
The participants have learned that proffesional image involves the way you dress, speak, interact with others, hold your body, and use electronic media. Knowing the importance of image and the way others see you is the best way to project the professional image that will help you be successful.